Describe your business: I design and customize golf
carts for both personal and industrial use. After we receive
the carts, we can do a custom paint to match for the
customer or include flames, pin striping, American flag
imagery, ghost flaming, an electricity paint effect or other
specialty requests. We offer several types of lift kits, a
four-wheel-drive option, and six to seven different kinds of
tires. Our supply of accessories includes DVD, CD and MP3
players, windshields, radios, and GPS systems. We do
did you get the idea for the business? I saw a custom
lifted golf cart and found out the owner had purchased it
from a company in the Inland Empire. After doing some
research I discovered that he had paid a little too much and
that there was not a local source for personal-use carts
here in Orange County.
long did it take you to get from idea to open doors? One
did you do during that time? I visited other shops, did
research on the Web, found parts and researched cart
manufacturers. I scouted out locations and trade shows in
addition to getting my business licenses, the necessary tax
and legal documents, bank accounts and accountants.
much did it cost to start the business? Approximately
$75,000. Where did you get the money? Personal savings.
Your expected revenue for this year? $85,000.
this your first business? No
you write a business plan? No
Whom did you seek for advice? Family and one other golf
cart industry leader who resides in Florida.
are you marketing yourself? In the beginning, I relied
on word-of-mouth and my business grew quickly. I have since
started to work on an ad campaign and product unveiling that
will debut during the Extreme Motorsports Show at the Orange
County Fairgrounds in May.
biggest thing you didn't think of before you started? I
thought it would take longer to build up clientele, but the
response has been overwhelming.